I Made $5,000 in 12 Hours With a Small Audience

  • Wednesday 8th January 2020
  • Affiliate Marketing

My First $3,000 Month With My Ecommerce Brand

  • Monday 4th November 2019
  • Affiliate Marketing

Why I Removed My 2Create Courses & More Updates!

  • Monday 12th November 2018
  • Affiliate Marketing

Passive Income Shifts & What My Marketing DNA Test Results Revealed

  • Monday 30th April 2018
  • Affiliate Marketing
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The 8 Word Mission Statement for Ad Agency New Business

  • Wednesday 22nd September 2021

Your agency's mission statement can have new business value and measurable results. Most ad agencies have a mission statement. Most are filled with wordy jargon that is often forgotten, misremembered or flatly ignored by staff and is meaningless to prospective clients. Your mission statement should foster clarity.

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To be an effective writer, spend more time planning and less time writing

  • Thursday 9th September 2021

Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content. There are big rewards from content marketing, but it’s also a big challenge. Writing is a process that takes time and effort. Even the best writers have difficulty putting their ideas into words. Most of […]

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Blair Enns: 12 Revolutionary Proclamations for Ad Agency New Business

  • Wednesday 1st September 2021

How to win new business without pitching, reclaim control of client engagements and stop giving away your thinking for free.  My friend, John Sharpe,  has spent nearly forty years in the ad agency business and the last twenty in business development exclusively. He is a personal friend and mentor with an impressive resume. So when […]

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3 Things An Ad Agency New Business Director Needs for Success

  • Tuesday 24th August 2021

How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, […]

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Ad Agency New Business 101: Conduct a SWOT Analysis

  • Sunday 1st August 2021

A SWOT analysis is a good starting point for someone who is charged with creating new business opportunities for a small to midsize advertising agency, PR firm or digital shop.   Part of Steve Jobs’ 12 Rules of Success: Perform SWOT analysis. As soon as you join/start a company, make a list of strengths and weaknesses […]

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Social Media Isn’t Working for Ad Agency New Business

  • Friday 16th July 2021

  If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY.  From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in. 70% of marketers report that social media marketing delivers poor or […]

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Ad Agencies Need Systems to Consistently Produce Leads

  • Monday 14th June 2021

Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business. A system is a set of detailed methods, procedures and routines […]

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Community Development Comes Before Business Development

  • Friday 7th May 2021

  Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects 1. Create a Niche Since I started my consultancy in 2007, […]

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7 Benefits from the Right Positioning for Ad Agency New Business

  • Saturday 20th March 2021

The FOUNDATION of an ad agency’s new business program is its positioning. "By appealing to everyone, brands end up appealing to no one. Standing for everything is the same as standing for nothing." Tim Williams, author of, Positioning for Professionals

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How to Create Your Personal Brand Story for Ad Agency New Business

  • Sunday 21st February 2021

I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies before deciding to start my own consulting firm. This could have easily been one of the worst decisions of my life. My advertising career had […]

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Still out to lunch. Here’s why.

  • Sunday 27th June 2021
Been over a month since I posted anything here. 45 days to be exact. In 15 years, this is by far the longest stretch between posts. I gave it a rest because, well, I’m not in advertising business anymore. Is anyone? So, even though the name of this blog was always meant to be ironic, […]

Out to Lunch!

  • Friday 14th May 2021
Literally & Figuratively…

Whiz Kid

  • Saturday 10th April 2021
After Mt. Vernon, Madison was a revelation. Surrounded by three beautiful lakes, the campus was an oasis of cool, the nucleus of a progressive city also the state capital. The population could not have been more diverse. Music and the arts thrived. There were myriad places to go. Bars galore. The drinking age was 18. […]

Iowa

  • Saturday 20th March 2021
Distracted that hot summer, you’d done the minimum to prepare for college in the fall. At the last minute you ended up accepting the lone invitation you’d been lucky enough to receive: from a miniscule liberal arts school in Mt. Vernon, Iowa. It had fewer students than your apartment had tenants. Sure, why not? Arrived […]

Juice

  • Wednesday 10th March 2021
The summer after you finished high school. Having recently moved into a small apartment, stressed out by her own demons as well as yours, your mother indicated you find someplace else to live. She’d found evidence of your partying in the basement and could not take it anymore. Never mind you were still a minor […]

The Sheep in Wolf’s Clothing

  • Thursday 4th March 2021
Continued from previous post… Even though it was only a few blocks from your father’s house, the next day you both drove his car to the coast. The Missing Persons song on the radio was accurate: Nobody walks in LA. Surely, the beach would provide a better experience than the previous evening. After all, this […]

The Lizard King

  • Wednesday 24th February 2021
Long, curly hair framing an impetuous, sensuous face; a chunky, beaded necklace clinging to his lean torso like the serpents he so often rhapsodized about, this was Jim Morrison in his prime. The photograph, taken by Joel Brodsky, captured the iconic rock star on one of the last days he would ever look this good, […]

The Endless Friendless

  • Friday 19th February 2021
Chasing friends was humiliating and losing them even worse. Yet, the pattern of loss was real. And you were the common denominator. Was Sarah right? Were you too sensitive? Are you an asshole? Your estranged brother seemed to think so. The letters from your father had been unequivocal. It wasn’t just old friends. There were […]

Paragraphs from the Edge

  • Saturday 13th February 2021
ONE “Hi sweetie!” your mom warbles. Abruptly, she asks you to hold on while she adjusts her hearing aids. A clattering of noises the dog yipping and she’s back. “Sorry about that!” Like always, her voice wavered between desperate and defiant. “These new hearing aids are supposed to fit my ears but they keep falling […]

Reverse Engineering Your Humanity

  • Monday 8th February 2021
The girls. Despite your many defects, or just the one, the girls still wanted you home. You had evidence to support this. They didn’t mind nor were embarrassed you were a recovering alcoholic. They might have even thought it was cool. The night you drove Callie and her friends to In & Out, blasting Guns […]